Timeline for onboarding partners until public launch
September 2025
- Secure our 50 exclusive Founding Member businesses.
- Finalize partnership agreements, offers, and VIP benefits.
- Begin collaborative marketing planning with each partner.
Build & Refine
October 2025
- Final design, website, and app polish.
- Trial runs with partners to ensure smooth redemption and customer experience.
- Create promotional content, photography, and launch materials.
Official Public Launch
November 2025
- Press release and social media announcement.
- City-wide marketing campaign showcasing our founding partners.
- Membership sales open and benefits go live.
Hearth Card
Who are we?
Hearth Card’s mission is to be the UAE’s most curated lifestyle membership, connecting premium brands, from exceptional independents to renowned names.
We handpick every partner for their excellence and story, and we expect them to offer our members something truly special: exclusive benefits and preferential rates that enhance the experience and reward loyalty.
Who We’re Looking For
We focus on premium independent and boutique businesses — the places where every detail matters.
Why join our curated network?
We help your brand reach people who not only appreciate quality, they pay for it. Partners enjoy premium positioning, rich storytelling, and a place in an invite-only club of exceptional UAE businesses.
How to Join
Apply – Complete the short partner application form below.
Curation Call – We’ll discuss your brand, your story, and how Hearth members can best experience it.
Launch – Your business is featured in our membership, the Hearth Journal, and social channels.
Loyalty & Discount Card Market
What's Missing?
1. Lack of Emotional Branding! Most cards feel transactional: “Get 10% off. Here’s your code. Bye.” No community. No emotional connection. No sense of being part of something special.
Hearth Card Differentiator:
WHAT ARE WE OFFERING?
2. We will be offering a story, lifestyle, and identity — not just savings. Many cards partner with whoever says yes, so it becomes a messy list of random offers. Hearth Card Differentiator: Position as expertly curated — fewer, better partners.
No more boring chains
No Local Discovery Layer
3. Most cards promote chain brands or malls. Hearth Card Differentiator: Feature hidden gems, boutique salons, chef-owned restaurants, authentic cultural experiences.
Be Part of Something Exceptional
At Hearth Card, we don’t work with every business, we work with the right businesses.
If your brand offers a service or experience worth talking about, the kind that creates stories, memories, and loyal customers, we want you in our curated network.
Our members are not bargain hunters; they are high-value clients who choose quality over quantity and expect every interaction to feel personal.
Together, we can give them something unforgettable.
Spaces are limited as we grow our partner network. Apply today to secure your place among the UAE’s most desirable lifestyle brands.